Article Apr 16, 2020
Exciting, fresh, unconventional and seriously passionate about golf.
That might be a good way to describe our new magazine Upswing.
But why create another golf magazine?
After all, aren’t there already enough out there, covering seemingly every aspect of the game from tournaments to reviews of yet another new driver to the hottest tips on how to improve your swing?
Which is exactly why Upswing is different.
Of course, golf will always be the main focus of Upswing. However, we aim to create something bigger: a lifestyle magazine with a vision to capture the essence of what it means to be an avid golfer in today’s world. Golf is changing, it’s becoming more inclusive and open but it’s never losing its fascination. Here at The Wisley, we understand that the world of golf is progressing and that it needs a magazine that’s just as innovative and forward-thinking as we are. Something that challenges the current status quo.
Expect a wide range of topics that are of interest to the modern golfer: captivating interviews and stories, golf fashion with an edge, luxury motors, as well as travel and art features.
We see golf as more than just a pastime activity. It’s a lifestyle and a passion that connects like-minded people.
I hope you enjoy the first edition of Upswing.
Chief Executive of The Wisley Golf Club